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Olmsted Linear Park
A Glimpse of Time
About Me
Kexin Chen
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Olmsted Linear Park Wayfinding System
Wayfinding System, 2021Overview
Olmsted Linear Park is a series of parks in the east of Atlanta. The park has more than one hundred years of history and takes its name from its designer, Frederick Law Olmsted. It consists of six parts: Springdale, Virgilee, Oak Grove, Shadyside, Dellwood, and Deepdene. This park not only has large grassy areas; it also has natural woodland. It is an excellent place for families and local residents to enjoy nature. This project aims to design a system that connects the six parks, improve the current signage's visibility and aesthetic.
Target Audience
• Exercise enthusiasts
• Residents living in the neighborhood with a wide range of diversity
• People who do not live nearby and drive here to enjoy nature
Typeface
ITC Stone Serif, Scala Sans Pro
Color Palette
Each park has its unique color, with black, white, and light gray as secondary colors.
Outcome
• Entrance Signage with Overall Park Info
• Six Individual Park Maps
• Signposts
• Event Posters and Top Banners
Implementation
Collateral materials
Brand Voice
• Friendly
• Refresh
• Elegant
• Contemporary
Color Palette
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Logo Explorations
Sketches
