Science Channel Network Rebrand

Overview
Science Channel is a network devoted entirely to the wonders of science, including in-depth coverage of breaking and current science news. The network explores science’s past, present and future, and plays a significant role in scientific popularization and education. It curates documentaries centered around space, science, mystery, architecture, engineering and nature. Science Channel has a bold, graphic and versatile branding system, but it has not taken full advantage of it. Applying its logo constantly and the straightforward typography creates a solid impression and attracts potential audiences.

Target Audience
Middle-aged males and their families.

Goals
Use the existing logo to develop a new visual experience promoting Science Channel by creating an identity commercial that provides an overview of the Science Channel and highlights the network with logo animation.

Typeface
Univers

Color Palette
Black, white and blue as the primary colors. Alternative colors are inspired by the content and are applied to the corresponding frames.